A Job Description for the Business Owner - страница 19

Interestingly, people have different levels of motivation in different areas of their lives. For example, there are many who have a duty level of motivation toward their family, and a personal gain level toward their job. You hire such a person and think, If he is so proud of his kids and takes such good care of his family, he will definitely be a good employee! But, in reality, there is no connection between the two. I have met several fathers who were loyal to their families but who could not be forced to work, even with a stick. This becomes clear when you understand how to gauge a persons level of motivation correctly.

Consider a very large group, such as the population of a country. If you traced how the average level of motivation of the Soviet people changed over time, you would find that the highest increase in motivation was during and right after World War II. According to statistics, during the war it was unusual for soldiers to get sick from common diseases, even though the living conditions were deplorable. The highest level of patriotism was also during and immediately following the war. The lowest level of motivation was right after the collapse of the USSR. The reason for this was the motivation itself. If a person accepts the goals of a group as his own, he is at the level of duty. The goals of the country during and after the war were clear and important to the majority of the people. Due to explicit threats and efficient propaganda, almost everyone understood that there was a simple goal during the war: to defeat the enemy; after the war, it was to restore the economy. After the collapse of the USSR, all the goals that the ruling party had directed people toward for decades through the use of propaganda were destroyed, but new ones had not yet been established. This is why the country experienced a period of the lowest motivation in the entire history of the Soviet Union. The country was effectively pulled to pieces. Do not think that I sympathize with the Communists. I do not. However, their use of management tools—namely, setting goals, then skillfully and persistently promoting those goals of unifying the Soviet Union in the face of mortal threat—has to be commended. During Soviet times, goal-oriented propaganda penetrated so deeply into all aspects of society that even a university thesis on mechanical engineering could not be successfully defended without discussing the role of the next Party Congress in the manufacturing of hubs and cogwheels.

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