The Adventures of a Small Businessman in the Forbidden Zone - страница 23

On our stand we intended to display two machines that we thought would prove popular – a colourful slush drink machine and a soft ice cream machine. We now loaded up the machines with product, checked our display, got out leaflets and pads to take details of potential customers.

Then with half an hour to kill, we wandered around the exhibition looking at our fellow exhibitors. There were around 150 companies exhibiting their goods and services, and they covered every type of business. From ball bearing manufacturers to electronics companies, colleges trying to lure rich foreign students to study with them to a manufacturer of hand made rocking horses retailing for three times the price of the real thing. However there were only a handful of companies from the food industry.

Back at our stand we were stood in the aisle and I expressed my concerns that we might not meet the right type of customer at an event covering such a wide range of products. The staff on the Embassy stand opposite must have overheard me, because a gentleman clad in rich Arab robes now approached us.

“Allow me to introduce myself. My name is Sheik Jusef and I work with the Commercial Department of the British Embassy. I want to assure you that I have contacted every potential customer for your company in the region and personally invited them to visit your exhibition stand. I have no doubt that you will have a successful week.”

We spent a lot of time that week chatting with Sheik Jusef. He had a lovely gentle sense of humour and nothing was too much trouble for him.

Then the tannoy announced the arrival of the Royal Family with distinguished guests and we were up and running.

They were escorted around the hall by heavily armed guards and introduced to the various exhibitors by the British Minister for Trade and Industry, Lord Young I think it was. They stopped with us just long enough to try out some strawberry slush, then moved on.

In a large open space at one end of the hall. A company was exhibiting a unique range of bouncy castles: one shaped like a dragon, another like a pirate ship, yet another looked like a Disneyland style castle.

A couple of the Royal Princes began bouncing around the pirate ship, obviously having fun. His Royal Highness didn’t say a word, just vaguely waved his hand and bought the lot. Twenty thousand pounds worth. He also bought a full stable worth of handmade rocking horses and enough mint sweets to scare the living shit out of any concerned dentist.

Then His Highness and entourage were gone. The doors opened and in came the public.

We were really busy that day and took lots of inquiries, gave out lots of free samples. When it quieted down a little we exchanged some slush drinks and ice creams for some espressos from a coffee company and some hot delicacies from another company selling snack foods. So that was lunch taken care of.

The exhibition opening hours were 9AM to 1PM, with a break for the hottest part of the day, then a second session from 4 to 9PM.

That first afternoon we sold all the equipment off the stand. Or rather we took a fifty per cent deposit and agreed to close early on the last day of the exhibition to deliver and install the machines. We also agreed to hand over all the remaining stack of ingredients free of charge to the new owners. We were very happy bunnies indeed.