The General Theory of Capital: Self-Reproduction of Humans Through Increasing Meanings - страница 21

William Durham has noted that cultural variants (we would say, meanings and counterfacts as alternative meanings) are socially transmitted, so they are not necessarily reproduced at the individual level, but can be retained or rejected by social choice (Durham 1991, p. 192). In fact, what needs to be explained is not how individual choice creates social choice, but where individual decisions come from and how they are possible. Historically, traditional choice began not with decisions made by individuals, but with social choice based on order and inherited practices.

Needs are not satisfied on the basis of a single norm or a single emotion. The unfolding of needs occurs within a broad framework of many norms, within the socio-cultural order. Values are the result of a choice in which different norms and emotions, morals and motives compete with each other. A person finds himself between norms and emotions. In the evolutionary process of selection and choice, norms and emotions as well as needs unfold.

For the vast majority of the population, simple consumption is limited to the satisfaction of needs essential to survival. These minimum needs, the satisfaction of which is necessary for the continuation of existence, play a central role in simple consumption. We call this first type of need subsistenceneeds. They ultimately develop into utilitarian motives.

The second type is communication needs. Simple consumption takes place in relatively small and isolated communities of several dozen or hundreds of people. In small communities, the satisfaction of the need for sociality, respect and social contacts serves primarily to maintain cohesion, distinguish between “us” and “them,” and establish social status.

The third type is the need for self-expression. In a traditional society, this is the least developed type: it arises later than the first two types and plays a minor role. Since primitive meanings are the result of cultural selection, not choice, and their main content is stability and not change, the need for self-expression remains inessential and sometimes harmful to the self-reproduction of traditional societies. Dreamers and inventors are ignored or even persecuted.

For anarcho-primitivists like John Zerzan, the reason for the slow progress of primitive societies makes no mystery. The answer for him is that the primitive dreamers could not think of anything better than their simple life.

“During the vast time-span of the Paleolithic, there were remarkably few changes in technology. Innovation, ‘over 2½ million years measured in stone tool development was practically nil,’ according to Gerhard Kraus. Seen in the light of what we now know of prehistoric intelligence, such ‘stagnation’ is especially vexing to many social scientists. ‘It is difficult to comprehend such slow development,’ in the judgment of Wymer. It strikes me as very plausible that intelligence, informed by the success and satisfaction of a gatherer-hunter existence, is the very reason for the pronounced absence of ‘progress.’ Division of labor, domestication, symbolic culture—these were evidently refused until very recently” (Zerzan 2012, p. 7).

Rather, the reason for the lack of “progress” was not intelligence, but its subordinate position: the intellect was suppressed by tradition. Practice, not the intellect, was the main source of the most effective causal models. Increasing the degree of adaptation in a simple society meant bringing the causal models closer to reality and thus strengthening man in his relationship with nature. The unfolding of needs, motives and activities requires an expansion of choices, but under cultural selection and traditional choice this expansion advanced extremely slowly.