15. Put your point at the end of a sentence, a paragraph, or chapter for emphasis. This position hooks the reader to pause and notice or hooks him to keep reading.
16. Cut cliches. Once, original metaphors, cliches age and become trite. Instead of «Birds of a Feather Flock Together,» you could say, «Birds of a Feather Need to Fly Away.»
Make your texts sculptured and painted like a fine work of art. Your word choices do make a difference – both in commercial acceptance as well as audience understanding.
Self-editing will help.
Comments:
Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including «Write your eBook Fast,» and «How to Market your Business on the Internet,» she offers free help through her 2 monthly ezines, The Book Coach Says…and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free texts.
3. Answer the following questions:
1. Want is the aim of the text?
2. What recommendations do you follow on your writing?
3. Why should we avoid complex words?
4. Why is it better to cut redundancies?
5. What is recommended about the introduction?
6. What Grammar recommendations are given by the author?
7. What kind of words is it better to use?
4. Translate the sentences into Russian:
1. Your texts also bring people to your Web site to buy your products. Use this checklist to edit your own work.
2. While it’s best to get at least two other edits from business associates, you can edit your texts yourself with a little help.
3. Your readers want to get to the heart of your text fast. They want easy-to- read quick tips. Long stories can bring a yawn to your reader.
4. Complex sentences and multiple phrases make the reading tougher. Make it easy for your readers to find the subject and verb of each sentence, so they get the point fast.
5. Cut redundancies. Too much repetition in your texts speaks boring or «talking down» to your readers
6. Don’t use pompous words to try to impress your reader.
7. Use the shortest, simplest, most well-know word.
8. Make your texts sculptured and painted like a fine work of art. Your word choices do make a difference – both in commercial acceptance as well as audience understanding.
5. Give the English equivalents from the text given above:
Статьи привлекут читателя на веб-сайт; коллеги по бизнесу; временами; находящийся под рукой, чтобы отредактировать статью; с небольшой помощью; уловить суть статьи; проверить количество слогов; избегать использование страдательного залога; заставить зевать; затруднить чтение (сделать его труднее); легкие для чтения намеки; быстро понять суть статьи; зрение, слух, чувства; деньги сами по себе не мотивируют; сократить повторы; хорошо известные слова; произвести впечатление на читателя; использовать самые короткие слова, в коммерческом отношении; произведение изящного искусства; понимание аудитории, редактирование самого себя.
6. Fill in the gaps with the words from the text:
1) Knowing these __________, you want to create and submit as many excellent texts as you can.
2) __________ of adjectives. Instead of saying, She is a super-intelligent person,» you could say, «She’s a genius».
3) Keep the __________ and verb as __________ together as possible.
4) Put your point at the end of a sentence, a paragraph, or chapter for __________.
5) Make your texts __________ and painted like a __________ of art.
