The Digital Charisma - страница 13

Over the years, I have distilled this knowledge to share with you in this volume. Our communication is of utmost importance to me, and I am committed to imparting the insights I’ve gained.

Your leadership journey is already set in motion.

Your initial situation is not as challenging as mine. You are effectively undergoing a remarkable transformation and achieving impressive results. I am in the process of building my books and courses into a self-sustaining ecosystem. Some may find it fantastic. As early as 2017, my clients participated in my courses and programs, where I focused solely on the technical aspects of social media promotion, without delving into branding or charisma, or the other enriching insights I share with you now. Recently, many clients have reached out to tell me that everything I shared with them has come to fruition. I wasn’t surprised; after all, a fact is a fact. My primary goal is for people to achieve results and feel that their investment was worthwhile, as this is how I have set my expectations. When I engage in learning opportunities, I ensure I see it as an investment in myself, not a waste of resources. Investments yield returns; I invest, and I receive. When you begin working with me, read my books, and attend my programs, your financial rewards can come from various sources.

You asked me what will happen if you embrace your role as a leader. Many have expressed concerns: "I’m afraid to become a leader. I worry about showing my charisma. What if I become arrogant? What if I have to be constantly in the spotlight?"

It's important to note that I've never suggested—and I’m not suggesting now—that you must be constantly in public. You can certainly recall many content creators who do not go live but still share their stories in a rhythm and style that suits them. You don’t have to be in the public eye if that’s not what you desire. I have clients in my personal branding course who ask, "Do I need to share my entire life? Do I have to showcase my husband and children?" The answer is a resounding no! There’s no need to put your family on display for others; they are of interest only to you. Posts on social media can serve three functions: entertaining, informing, and selling. Family photos do not entertain, sell, or provide meaningful information to your audience. There’s no need to feel pressure to showcase your loved ones.

You ask, "What if I’m expected to be in public all the time?" The truth is, you’re not required to do that. You have the freedom to maintain a comfortable pace.

Being a leader is a source of joy.

Unleashing your charisma is a gift.

These are expressions of happiness, significant attention from worthy individuals. This is the noble leadership potential I aim to awaken within you. Why do I invest in enhancing the success of others? Because I aspire to live in a beautiful society. I have a refined appreciation for beauty, which deepens with age. I can be moved to tears upon witnessing something beautiful; these are tears of joy.

Everything is in your hands. You hold a treasure within you, but you must learn how to access it. You have already achieved remarkable results. Have you received compliments? You have. Have you found a job? Yes, you have. Have you received gifts? Imagine the possibilities when you fully embrace your true self.